OUR BRAND

The excellence of SWISS MADE at the service of your watch

Since its inception in 2018 , B2Strap has established itself as a reference in the world of watch straps, with a clear vision: to offer an elegant and durable alternative to traditional leather , while remaining faithful to the heritage of excellence of Swiss watchmaking.

An exceptional material

Like the masterpieces of violin making made from the finest woods, our watch straps draw their excellence from a cutting-edge material: a vulcanized composite rubber. Much more than a simple flexible material, it is distinguished by its exceptional resistance to the most extreme environments. Whether faced with UV rays, ozone or aggressive chemical agents, our straps maintain their shape and elegance, season after season.

Artisanal Know-How

At B2Strap, each bracelet is the result of meticulous work. Our craftsmen master each stage of manufacturing, from the selection of the molecules that make up our material to hand sewing. This unique know-how guarantees impeccable finishes and unrivaled comfort, so that your bracelet fits your wrist perfectly.

A Sustainable and Elegant Alternative

Designed for watch enthusiasts looking for something new, our composite rubber straps offer an eco-friendly, premium alternative to leather. Lightweight, durable and elegant, they combine cutting-edge technology with traditional craftsmanship to enhance your watch, whatever its style.

Swiss Heritage

Based in the heart of Switzerland, where world-renowned watchmaking was born, B2Strap embodies the spirit of innovation and precision that has made the reputation of Swiss Made. Our straps are much more than accessories: they are an invitation to redefine luxury, with audacity and modernity.

VEGAN

Our bracelets are VEGAN certified.

SWISSMADE

All our bracelets are made in Switzerland, guaranteeing quality, ethics and know-how.

UV RESISTANT

Our bracelets are UV resistant, ensuring long-lasting colors and a perfect fit, even under the sun.

WATERPROOF

Our bracelets are waterproof, offering optimal water resistance for everyday comfort and durability.

CRUELTY FREE

Our bracelets are 100% cruelty-free, meaning no animal testing or animal-derived materials are used in their manufacturing.

Hand sewn

Each bracelet is hand-sewn in our workshops in Switzerland, guaranteeing impeccable know-how and perfect finishes.

Lasting elegance, Swiss quality.

Imagine an adventure where your style and well-being are at the center of the story, where every day is a walk on the top of the mountains and a dive into the depths of the ocean, without your precious bracelet losing its splendor.

Ergonomics is at the heart of our thinking, guaranteeing a comfortable and unparalleled user experience.

Each of our bracelets is designed with meticulous attention to detail, from flexibility to softness to the touch, to offer you an unparalleled feeling when worn on your wrist.